Creating revolutionary ideas, developing fresh concepts, spearheading a process, and collaborating with teammates is what sparks joy for me. With nearly a decade of experience, as a Strategy Lead, I ensure that campaigns are on-brief, on-brand, and address customer needs of today. I am constantly asking questions like, "What are our consumers’ main challenges?", "What does our brand deliver that addresses those challenges?", and "How can we tell our brand's story in a disruptive way?".
I currently lead a team of creative strategists through establishing a foundational creative strategy (understanding the landscape and audience to land on our insight), campaign ideation (creating a fresh and compelling campaign hook and messaging framework), overseeing designers as they bring the vision to life, and presenting the final campaign creative to various stakeholders. I work with brands across an array of industries: health and wellness, fashion and retail, beauty, CPG, etc.
